Hint: It all comes down to checkout.
The retail customer relationship begins the moment a customer walks into your store and is cultivated during the shopping process with item selection, pricing, customer service and even store layout. However, what truly seals the deal is the checkout process. Having a streamlined and efficient checkout is not only a key component of closing the sale but maintaining and cultivating customer relationships.
Here are four key factors to consider when evaluating your checkout process:
The Wait Time
Customers can buy anything online in seconds, so they are much less willing to wait in line in the store. A long wait at checkout creates a negative impression; it’s the last thing customers remember before they leave. A payment and point-of-sale system that is optimized for your particular establishment can significantly cut wait times and increase checkout efficiency.