When customers aren’t happy with a purchase, they have two options: they can choose to request a refund from the merchant, or they can file a chargeback with their card issuer. While customer dissatisfaction is not pleasant for any business owner, it’s inevitibility means that merchants should plan ahead to ensure that customers will ask for a refund rather than file a chargeback. Chargebacks frequently pile on extra fees, and in the case that you need to dispute one, it will be a time-consuming process and quite often will fall in the customer’s favor, even unfairly.
Merchants can prevent these disruptive chargebacks by having a customer-friendly return policy in place. Keep reading to learn how you can create a return policy that makes it easy for customers to reach out to you first when they’re dissatisfied with their purchase.