Since the liability shift on October 1, 2015, EMV has become the new standard for payments security at brick-and-mortar merchants.
WHAT IS EMV?
EMV stands for Europay Mastercard Visa and is the new chip technology in credit cards that forces consumers to insert their cards as opposed to swiping. It has many security benefits that have already reduced in-store fraud significantly. However, the greatest benefit to merchants that utilize EMV technology is that they are not liable for fraudulent chargebacks at their establishments.