How to Grow Your Online Reviews: Part 2
One of the most effective ways to get more online reviews is by asking your customers directly. While this may seem daunting, a recent study shows that 70% of consumers will leave a review when asked! Here are a few ways you can start reaching out to customers for reviews.
How to Ask:
If you’re a brick-and-mortar retailer or a service business, encourage your employees to ask customers for feedback in-person, especially when it’s clear that the customer has had a positive experience (you can even offer incentives to employees that successfully gather reviews!). Asking in-person is a great way to tap into the personal connection that was made between the customer and employee.
When requesting a review, the employee should explain to the customer how they can go about writing a review, which may include providing a written handout.
Whether you’re an e-commerce business or a brick-and-mortar retailer, sending emails is a great way to get more reviews. There are several ways to go about doing this: mass email campaigns, personalized messages to specific customers, or automatically sent emails to customers after they have made a purchase (there are POS features and e-commerce integrations that make this possible).
If you choose to go the mass email campaign route, you may want to consider starting it off with an initial survey, so you can get a better sense of which customers have had positive experiences and which have had negative ones. That way, you can email these customers in the most effective way.
3. Via Text
With an open rate of 98%, text messages are a great way to contact customers. You can do this manually, or you can use an app or software that’s designed to automatically send text alerts to customers.
As an reminder, if you choose to send emails or texts to request reviews, you need to have the customer’s consent before sending them out. You also need to continually provide them with the option to opt-out.
Don’t Forget to Say Thank You!
Your customers took time out of their day to share their feedback, so make sure to express your appreciation! This means you’ll need to monitor your reviews on a regular basis.
What if the review isn’t so positive? Head over to our blog post How to Respond to Negative Reviews.