This October marked the one-year anniversary of the EMV liability shift, an essential but challenging process that rocked the payments industry. On the one hand, it reduced retail fraud significantly. However, some consumers felt that it hampered the checkout experience, at least initially.
Consumers and merchants have had a year to adjust to the change. This October 21st was the next milestone in the battle against payment fraud, the liability shift for ATM machines. ATM owners are now required to be EMV-enabled to avoid chargeback liability.