While advancements in consumer and merchant fraud protection are constantly improving, the nature of e-commerce makes it more difficult for retailers to avoid fraud. These “card not present” transactions are a bigger risk to merchants, and often times the bank will hold the e-commerce merchant liable for chargebacks. Fortunately, there are many steps you can take as an e-commerce business to prevent losses due to fraud.

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If you run an online business, fraudsters are no strangers to you. According to PYMNTS’ Global Fraud Index, last year alone, the dollars at risk per every $100 in online sales rose from $1.89 to $7.30, an increase of nearly 400%. Before you can even tackle the problem, identification is the first step in managing online fraud. FraudWatch, a leading online fraud-detection solution, created a handy guide that identifies 6 profiles of popular fraudsters. The guide includes The High Roller, The Skimmer, The Dealer, The Opportunist, The Prankster and The Insider.

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While many businesses and organizations accept payments online, a significant amount of sales are still done the old-fashioned way – by phone. But manually staffing phone lines means there will inevitably be lost revenue, due to high call volume and when the office is closed.

With a pay-by-phone solution, you can accept payments around the clock through an automated system. Utilizing IVR (Interactive Voice Response) technology that is fully customizable, the system will guide callers through the available options, and securely process credit card payments in live time. And that is just the start.

Fidelity offers the most cost-effective Interactive Voice Response (IVR) solution that enables automated phone payments. Our Pay-By-Phone service offers a powerful, yet easy-to-use system that is available around the clock, and has many benefits for businesses and nonprofits.  To illustrate, a charity running a raffle fundraiser can offer donors a hotline. Callers will hear a pre-recorded welcome message and be presented with the following flow:

While the world moves towards a more digitized society, research shows that brick and mortar retail is not going away either. According to the United States Census Bureau, 90 percent of retail’s transaction value is spent at physical stores. Additionally, a study conducted by Capgemini’s Digital Transformation Institute found that 70 percent of consumers want to experience touching and feeling products before purchase. While digital has transformed retailed in many ways, it seems that in-person retail is here to stay.

However, while customers prefer to make the purchase in-store, there are still many functions of brand recognition and the product decision-making process that happen online.  Research by SharkNinja describes the processes that occur online and offline. By understanding where processes usually occur, companies can anticipate consumer needs and draw them all the way through the pipeline to closing the sale and beyond.

“Unified Commerce” is the new buzzword of retail. Simply put, it means that consumers want their in-store and online transactions to flow seamlessly. According to a new survey by Ayden, in-store experiences are still vital to consumers, but they would like them to complement their activities online. In fact, 63 percent of the 2,000 participants said that they would spend more if services were delivered to them such as: buy online and return in-store, mobile payments, payment method recall, and seamless transaction lookup.

Payment fraud is at an all-time high, there is no question about it.  Investopedia put together a list of the five biggest payment data breaches of all time. The news is always quick to talk about the stories and ramifications, but few discuss solutions. We have analyzed the five cases and come up with the core problems and solutions. Any business can implement these simple security measures to prevent the catastrophic circumstances that led to data breaches such as these:

E-commerce has become the new marketplace of choice for many consumers. From groceries to housewares to electronics and office supplies, online is becoming a central place of retail and a highly profitable platform for merchants. However, with opportunity comes a level of responsibility. Retailers are expected to keep customer data safe and secure, especially when it comes to payments.  According to research conducted by Thales, nearly 9 out of 10 participants said that they would stop using a digital payment platform if they were affected as a result of a data breach.  At the same time, consumers do not wish to be burdened with the time of taking extra security precautions at checkout. A solution was crafted that meets both of these requirements: delivering secure payments without hindering the consumer experience. The Association for Financial Professionals’ Survey found that 74 percent of businesses experienced a data breach last year. It is clear that businesses should not have access to actual payment information so that in the event of a data breach their customers remain secure.  But how can companies be expected to process payments without access to consumers’ credit card information?

A recent Javelin study reports that fraud and chargeback management consumes between 13 and 20 percent of a business’ operational budget.  Since EMV was implemented at retail locations, online merchants have been hit with increasing fraud attempts. Fraud is a huge expense that consumes inventory, increases overhead costs and accrues hefty bank fees.  However, there are a few key areas that merchants can focus on to protect their business from chargebacks. Most online retailers make at least one of these seven mistakes that are costing them chargebacks:

In 1949, credit cards began in the form of a “Diners Club Card” which allowed consumers to buy now and pay later on travel and entertainment. From paper to plastic, to chips and now even near-field-communication waves, credit cards have come a long way to reach the point they have come to in today’s day and age.

Technology has redefined and revolutionized payments today and created a more seamless customer experience as well as heightened efficiency for merchants.