Do Your Customers Know Who You Are?
When a customer sees a charge from a merchant they don’t recognize, there is a good chance that they will dispute the card.
For some merchants, the name that appears on customer’s statements is not the name that they operate with (a DBA) or print on receipts. When this occurs, it is important to communicate with customers and let them know which name to expect on their statements.
Obviously, that is not the most efficient way to go about it. However, for merchants using third party processing companies it may be the only way.
Processing with Fidelity allows businesses to customize the name that appears on customers’ statements to maximize transparency and minimize chargebacks.
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