Prepare For the 2021 EMV Liability Shift For Gas Stations With EMV Easy Pump™

Back in 2015, the card brands began requiring U.S. businesses to upgrade their point-of-sale equipment to support the processing of secure EMV chip-card technology. Once this requirement went into effect, merchants who supported EMV payments in their stores were no longer liable for costs incurred by fraudulent EMV transactions.

However, this liability shift in 2015 did not apply to gas stations, since the card brands knew that replacing gas terminals with EMV-ready equipment would be much more expensive and complex. Fuel dispensers were given until October of 2020—that is, until recently. Due to the COVID-19 pandemic, the four major card brands—Visa, American Express, Discover, and Mastercard—have all postponed their planned EMV liability shift for gas stations to April of 2021.

To help fuel dispenser merchants prepare for the 2021 EMV liability shift, Fidelity is proud to now offer EMV Easy Pump™!

Developed by the payment technology company Sound Payments, EMV Easy Pump™ is a 2-in-1 cloud-based software and hardware solution that allows merchants to upgrade to EMV without needing to replace entire gas pumps. The comprehensive, PCI-compliant system consists of:

  • EMV Easy Pump™ cloud-based software
  • PAX IM20 payment terminal, which can be easily retrofitted into a gas pump
  • PAX A80 wireless payment terminal
  • PAX E700 SmartPOS countertop terminal

EMV Easy Pump™ supports a wide range of payment methods, such as EMV, magstripe, contactless, gift cards, coupons, and more. Plus, since all hardware is wireless, the retrofitted terminal and in-store hardware are fully connected without the need for cables.

Ready to learn more about EMV Easy Pump™? Contact us today!