Here Come The Holidays!
It’s that crazy time of year when stores have Christmas decorations on display right next to the Halloween candy. It’s only October, but holiday shoppers are already on the move!
There are lots of opportunities for merchants to capitalize on the upcoming holiday season: Thanksgiving, Black Friday, Cyber Monday, Chanukkah, Christmas, Kwanzaa, and New Year’s Day are all coming within the next three months, and holiday shoppers are ready to shop. Here are some promotional ideas to help retailers get ready to take advantage of the season filled with family gatherings, festive celebrations, and gift-giving.
If you don’t already have a gift card program, now’s the time to start one. Because of their convenience and flexibility, gift cards are a favorite with shoppers, and their popularity means more profit for merchants. A 2019 Small Business Gift Card Study conducted by Fiserv showed that 74% of consumers surveyed said they buy gift cards from small businesses. And for over eleven years, gift cards have remained the most popular items on wish lists. Plus, it’s easy to connect gift cards to loyalty programs, which is a great way to ensure repeat customers!
Email Address Rewards
Build up your mailing list by offering a free or discounted product or service in exchange for a customer’s email or mailing address, then send them special holiday offers.
Reward your loyal customers with a special treat this holiday season. Create a loyalty program that gives bonuses to your best repeat customers, like points toward free or reduced-cost products or services, or special discounts on holiday-related items. A good way to launch a loyalty program is by offering a free or discounted product or service in exchange for a customer’s email or mailing address, which will also help build up your customer contact list. And many POS systems and e-commerce platforms have advanced solutions for managing email marketing and customer profiles to help you get started. Need more ideas? Visit our gift card and loyalty program page for information about how to increase your bottom line.
Holiday Gift Guides
Create a printed or electronic holiday-themed gift guide to send to your customer contact list. A fun, inspiration-filled gift guide will encourage customers to choose your store for their holiday shopping. Your gift guide could include a collection of all the products or services you want to feature, or you could group items into specific collections, such as “Gifts for Him,” “Gifts for the Wine Enthusiast,” or “Gifts Under $20.” Be sure to include photos and item descriptions, and consider adding a coupon for a special discount on purchases totaling over a certain amount.
Special Seasonal Pricing
Offer special discounts on select items or services during a specific time period, like the weeks before and after a certain holiday. Post signs prominently throughout your store and send a special-pricing email to your customer contact list.
Exclusive Holiday Bundles
Create a holiday-themed collection of items your customers can purchase together, such as gift baskets. Create a gift basket containing some of your best selling items, sample sizes of new products, or themed collections such as “Gifts for Her.” Include a gift card or coupon good toward a future purchase.
In-Store or E-Commerce Games and Contests
Everyone needs a little fun now and then, so use games and contests to engage your customers with some aspect of your business. Games are a great way to bridge the gap between and in-store experience and your online or social media presence, which helps create a better customer experience and grow customer loyalty. For example, you could post a picture on your website and hold a caption contest; ask customers to take a photo featuring one of your products or services and upload it to your website or social media account; or, hold an in-store game like guessing how many holiday-themed items are in a container. Give the winners a discount or gift card toward a future purchase.
Consumers are starting to be on the lookout for holiday shopping deals, so now’s the time to prepare special offers and promotions. Use the holiday season to showcase everything your business has to offer and turn seasonal shoppers into year-round customers!
Need more inspiration? Reach out to us today for assistance with your holiday payment and retail solutions!