What You Need To Know About Small Business Saturday

American Express has its Small Business Saturday Program scheduled for this Saturday, November 26th. It is a great opportunity for businesses to promote themselves and encourage customers to spend since they are being rewarded with double points this year.

Fidelity Merchant Support talked to American Express to determine the requirements for this year’s program to pass them onto our merchants.

This year there is no need to register a qualifying business for the program as American Express has auto-enrolled all qualifying businesses. Based on the AMEX Small Business Saturday FAQ page the following are the qualifying criteria:

Merchants must have at least 1 but no more than 25 locations, meet certain American Express annual charge volume requirements, and be located within the United States.

Businesses in these industries are excluded: government agencies, public administration, gas stations, businesses located on the same premises as gas stations, charities, non-profits, trade associations, shopping property management companies, direct sellers, travel agents, and political organizations. Small businesses that are part of a franchise brand with more than 100 total stores or 20 corporate-owned stores are also excluded.

There is an additional benefit that qualifying businesses may register themselves for – marketing collateral to promote their participation in the program. This is free to most qualifying businesses and does require separate enrollment by visiting the Small Business Saturday website or calling 1-800-235-8916 for Merchant Support to enroll in the marketing program.

If you have any questions, please feel free to contact Fidelity’s knowledgeable Merchant Support department at (855)794-7348.