Between the flashy store window displays and barrage of email promos, retailers everywhere are putting forth their best efforts to raise brand awareness during holiday season. The good news is, these tactics tend to pay off with an increase in sales volumes and traffic. However, getting customers to your store- whether it’s online or in-person- is only half the battle. The next step is to create a positive shopping experience that will stick with people, and not disappear when the decorations come down. Here are 4 helpful ways to make a good impression so your customers will come back year-round.